Mario and Timm, two friends and workmates, were unsatisfied with their jobs and took time off in 2010 to travel the world. In Australia, Timm tried beers that blew him away. In Colorado, Mario ordered “a beer” and was served a revelation. And they both wondered: Why are such beers not available in Germany?

They returned home, but not to their workplaces. Instead, they founded their own beer start-up: CREW Republic. The local brewers greeted them with skepticism. But that didn’t stop them because they knew they were on to something special. They knew that while German beer was good, it could be much better. They knew it could be more creative, more interesting and more modern. They knew the revolution was coming and wanted to help shape and lead it.

And where else should you start this German craft beer revolution if not in the Bavarian capital, the metropolis of German beer brewing: Munich! So they proclaimed a new republic in the midst of a nation torn by brewing empires: the CREW Republic.
Writing its own constitution, CREW Republic was to change the German beer landscape forever right from the start with beers like DRUNKEN SAILOR IPA, against all odds and in defiance of all gloomy predictions.

Decried out of indignation, laughed at in skepticism – the local industry clearly made the most of its rejection. Germans don’t drink craft beer, one predicted. German beer has evolved – endgame, one lectured. Experiments are not welcome in this country, they threatened. Craft beer is a crime, one insulted.

But CREW Republic was determined to persevere. Undaunted, Mario and Timm worked on their own craft beer recipes with great passion for detail. CREW Republic stood and still stands for honest, craft-brewed beers of exceptional taste – strictly according to the German Reinheitsgebot –, as a new home for all those who consider “standard beers” as not enough.